Crefin srl is a leading Italian company in the field of refractory and insulating coatings. To ensure a dialogue with a competitive and international market, brand identity and communication tools were revised in order to make the company's image recognizable on all media. The new communication guides which led the redesign of a new logo, pay off and a corporate typeface were created in line with the target audience. The new concept was translated in the company profile and on the website both characterized by a bold and minimal design.