Emerging as the idiosyncratic brand for those in unapologetic pursuit of independent expression and creative freedom, this first retail concept for Moose Knuckles encapsulates the brand attitude as a cabinet of curiosities. The vision for a firm move away from all traditional design cues in retail created space for the idea of a modern rebellion to take shape in this showroom-meets-experience concept. Daring to be open and unexpected, the anti-brand space redefines opulence, celebrating the brilliant harmony of artistic expression and commercial potential coexisting within its walls.