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Fender, Rapt Studio | International Design Awards Winners

Fender

CompanyRapt Studio

Lead DesignersDavid Galullo

Design TeamSam Farhang, Daniela Covarrubias, Ashley Cocilovo, Matt Azen, Keith Muller, Sarah Devine, Andrew Ashey

Project LocationLos Angeles, California

ClientFender Musical Instruments Corporation

CreditsPhotography by Eric Laignel

Prize(s)Honorable Mention

Entry Description

Fender transformed music worldwide, becoming a revered industry name and a cultural icon. Despite their Southern California origins, the corporate team had been located in Scottsdale, Arizona for a number of years. With a return to Southern California in the works, Fender partnered with Rapt Studio to create a new office along Los Angeles' famed Sunset Boulevard that celebrates their return and takes their legacy into the future. The design of the space was influenced by the sleek contours, niche colors, and finely tuned hardware of Fender guitars.