You Drink Too Much

Lead DesignerFabian Furrer
Prize(s)Honorable Mention
Entry Description

This poster was exhibited at an exclusive exhibition under the subject “Drink Responsibly” (sponsored by the wine distributor DIAGEO). The strange combination of the colors and patterns in the posters results that spectators feel dizzy and visually impaired, just as when drinking an excessive amount of alcohol. This should raise sufficient awareness and realization about the negative aspects of alcohol intoxication. The posters interpret the concept nicely, and that from different perspectives. The implicit message to everyone is to drink in moderation.


Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Awards and Prize

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.