The assignment was to design a logo and stationary
system for a hypothetical resort.
Fireside Luxury Camping brings two things together to
create one whole. This mark reinforces the brand by
bringing together the comfort of a flame with the
natural earthiness of a leaf. This represents the comfort
the consumer will experience while still reaping the
benefits of being in nature.
Each piece of this stationery system is built off of this
perfect balance. The nature photography shows you the
view while the warm gradient invites you to get
comfortable and stay.