BBC Worldwide gave us a brief to redesign and develop a new Top Gear website which would drastically boost advertising revenue and broaden its target audience. Central to the agreed approach was making sure the car buying process was at the heart of the user experience. The site aimed to push boundaries and break the perceived limitations of creating stunning front-end layouts in the chosen technology, Drupal.
We worked in an Agile process which allowed users to be at the heart of this iterative process, maximising global appeal. We explored cutting-edge responsive ad layouts and new content formats, in demand with car brands, boosting revenue opportunities & improving user experience. The traditional content on the site (Articles and Videos) are complimented by the Car Chooser and Reviews section, including Autotrader integration allowing users to request brochures and book test drives for the cars they are actually reading about and researching.