Lead DesignerAnne Sherlock
Prize(s)3rd Place in Print / Logos, Trademarks and Symbols
Entry Description

Directioneering, Australia’s leading executive career management firm after 25 years regognised the need to align their visual brand presence with their top tier business position. This brand refresh has taken the brand from a relaxed light blue and yellow to a high end bronze gold and navy, conveying the professional and corporate nature of Directioneering. On the corporate stationery the brand mark is embossed using a foil to communicate quality with a bespoke feel, reflecting the individuality of the executive C Suite clientele. The hexagon shape was derived from the icon to create a signature pattern, which is part of the brand language and applied across all the touchpoints.