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Jin Fent Ting Brand,  | International Design Awards Winners
Jin Fent Ting Brand,  | International Design Awards Winners
Jin Fent Ting Brand,  | International Design Awards Winners
Jin Fent Ting Brand,  | International Design Awards Winners
Jin Fent Ting Brand,  | International Design Awards Winners
Jin Fent Ting Brand,  | International Design Awards Winners
Jin Fent Ting Brand,  | International Design Awards Winners

Jin Fent Ting Brand

Lead DesignersMengxi Chen
Prize(s)Bronze in Print / Corporate Identity
Entry Description

Jin Feng Ting is a restaurant which has been in Taipei for more than 40 years of history. It is quite distinctive for its traditional properties and flavors, but it is unlikely to attract young people. The new brand design could prove a big hit with the youth market. It not only keeps the tradition of zone culture, but also shows the sense of modernness.

Bio

Mengxi Chen is a visual designer with a focus on art direction and visual communication.

National Taiwan University of Science and Technology, Taipei
Ph.D / Department of Design (2014-2020)

https://orcid.org/0000-0003-4700-9451

https://www.behance.net/mengxichen

Awards and Prize

2020-Red dot-best of the best
2015-9th Annual International Design Awards-Bronze
2014-8th Annual International Design Awards-Bronze
2014-8th Annual International Design Awards-Honorable Mention