Dona Francisca wine

Lead DesignerDiogo Gama Rocha
ClientDiogo Rocha
Project LinkView
Prize(s)3rd Place in Print / Packaging
Entry Description

Dona Francisca Vinhas Velhas 2011 is a unique wine of
the Douro region, which was produced by António
Augusto Ferreira, a former master brewer at Unicer,
the largest Portuguese drinks manufacturer, who
chose to devote himself exclusively to the production
of DOC Douro wines. Created by the Omdesign
advertising agency, Dona Francisca wine presents a
strong and elegant identity, marked by simplicity. The
image of this wine is inspired in the Douro Valley and
the rhythm of its terraces, represented by the lines of
braille varnish that cover the length of the 360º label
and depict the layers of schist. This is the stone in the
soil of the Douro and all its terraces, built by human
hands over the past centuries. The label clearly
highlights the Douro Valley region, the oldest
demarcated wine region in the world, in golden tones
that reflect and reinforce the premium nature of this


Established in 1998, Omdesign is a Portuguese design and advertising agency that works on a daily basis for clients and partners that honour us with their patronage and loyalty.

The strong relationships we have built over 20 years are result of the dedication and the unique way we embrace each project, always offering innovative and highly effective solutions.

At Omdesign, we work with leading companies worldwide in different industries such as beverages, wines, food, FMCG, tourism, among others. The agency is recognised nationally and internationally for the excellence of its work.

Awards and Prize

More than 180 awards achieved in national and international design and packaging competitions, namely in IDA, Graphis, Pentawards, Red Dot, iF Design, among others.