Maktaba’s aim is to inspire children and their parents to fall in love with books and reading. By focusing on the value of reading for pleasure as a tool to improve literacy, encourage curiosity and foster intercultural dialogue through books and play - Maktaba, Children’s Library will help bring imagination to life
The approach on the design concept took in consideration the way children interact with art and creativity, building universes of fantasy and imagination. The logotype was build with this idea of characters that live within the library and are part of it, becoming a visual language by its own.
With over 20 years experience in launching multichannel brands across all sectors, I see myself as an image-maker, combining insight and creativity with an inherent understanding of the real world.
I’m a creative, strategic Brand Designer experienced in Branding, Print, TV Branding and Editorial. I have been a graphic designer and creative for 20 years, working accross design, branding and communication.
My experience was gained working in some of Portugal’s best studios and in the Middle East’s most important companies. Over time, I developed an in-depth understanding of branding, with a keen eye for consistency and detail in typography and visual language.
My approach to design is always idea-driven and involves reducing a concept down to its essence. I am an adept of more than just aesthetically pleasing projects: Concept, Content, Design and Implementation are all crucial, whilst collaborating with a number of talented designers, photographers, illustrators, type developers, students, artworkers, printers or packaging specialists is equaly valuable.
Working well under the constant pressure of project deadlines, I’m passionate for solving problems and participating in the creative conceptualization of new projects with proven communication and leadership skills.
I’m also an obsessive professional, award-winning creative and a results oriented hands-on manager who believes strongly in raising the standards of visual communication and encouraging others to maintain those standards - a passionate leader with a proven track record for translating complex ideas into slick, successful brand concepts, managing and motivating interdisciplinary teams.