ESC Lighting provides superior lighting solution services, including consultancy, design and supply through building effective and efficient operations in identified markets in the Middle East region.
The design and technical teams, experienced in the complete process of understanding the clients’ needs and delivering state-of-the-art lighting solutions, inspired the brand identity concept, bringing to life a structured and craft brand mark that reflects the different timings of the company’s business - Design, Execution and Delivery - being the visual outcome a “game” of light over dark, making use of materials and print technics.
With over 20 years experience in launching multichannel brands across all sectors, I see myself as an image-maker, combining insight and creativity with an inherent understanding of the real world.
I’m a creative, strategic Brand Designer experienced in Branding, Print, TV Branding and Editorial. I have been a graphic designer and creative for 20 years, working accross design, branding and communication.
My experience was gained working in some of Portugal’s best studios and in the Middle East’s most important companies. Over time, I developed an in-depth understanding of branding, with a keen eye for consistency and detail in typography and visual language.
My approach to design is always idea-driven and involves reducing a concept down to its essence. I am an adept of more than just aesthetically pleasing projects: Concept, Content, Design and Implementation are all crucial, whilst collaborating with a number of talented designers, photographers, illustrators, type developers, students, artworkers, printers or packaging specialists is equaly valuable.
Working well under the constant pressure of project deadlines, I’m passionate for solving problems and participating in the creative conceptualization of new projects with proven communication and leadership skills.
I’m also an obsessive professional, award-winning creative and a results oriented hands-on manager who believes strongly in raising the standards of visual communication and encouraging others to maintain those standards - a passionate leader with a proven track record for translating complex ideas into slick, successful brand concepts, managing and motivating interdisciplinary teams.