The Alchemist

Lead DesignerEnoch Hui
Prize(s)Honorable Mention
Entry Description

Our client’s business began as a metal trading company. Through years of diversification it has now become a leader in the trading of recycled metals and e-scraps, acting as the bridge that connects the surplus and the lacking from around the globe. This diversification led to a fundamental shift in their attitude towards the environment that set our client apart from their peers.

Our client understands that recycling is not merely about preserving the environment but it is also about injecting new life into materials and products that would otherwise be considered dead or obsolete and in so doing they are reborn into new entities that will look and mean differently to all those who come into contact with them.

We have woven an organic “ribbon” around the working spaces (conference room, manager rooms, pantry etc.) which in turn defines circulation volume in between. As oppose to an archaic lightweight partitioning system, this “ribbon” is a physical embodiment of our client’s newer recycling business which brings life, fluidity and movement into an otherwise majestic yet rigid space.

The “ribbon” is composed of thousands of recycled timber planks that are hinged with recovered metal works, chained and anchored to the floor as if they magically grew out of the ground. These rigid and heavy components weave a sinuous background that leads the eye as one walks along yet at the same time affords glimpses of the working environment between slats. The same technique is also employed in other furniture such as desks, conference tables and even lamp shades. In so doing we hope that future conversations to take place between these walls will always be centred on the relationship between our environment and recycling.


Enoch Hui received his architectural training at the University of Bath and practiced architecture and interior design in both the UK and Hong Kong. He found Atelier E in the year 2009, where every project is a symphony of sequential and intertwining spaces with unique and refined detailing carefully arranged to produce a journey of discovery. This approach reflect Hui’s motto that life is full of joy, so enjoy it as much as you can, while you can. - and very much the same idea he always wants his client to experience in his design.

Enoch is a full member of the Hong Kong Designers Association HKDA and an executive committee of Hong Kong Interior Design Association HKIDA . He was selected as a winner in Perspective’s 40 under 40 Recognition 2013. He has also been a guest critic for design institutes at home and in the UK.