Lead DesignerHoracio Lardies
Prize(s)2nd Place in Print / Catalogs
Entry Description

16-page brochure. 8 inserts. Cover is made of coated paper with protective lamination. Inside pages: coated tracing paper and cardboard. Slotted die cut figure. Offset printing. Print run: 1,000 copies.
Play becomes the leading character in a conversation between H3L and Concresur.
The untamed wind of the Argentine Patagonia lash against concrete walls. Its strength lets us discover a new way of thinking about construction. The catalogue is a statement of the nobility of the materials and the beauty of simplicity. Suddenly, something unexpected happens. An invitation to play and explore our creativity in a room built with tracing papers and cardboards. It might as well be an invitation to rediscover and experience the basic principles of architecture.


Hachetresele born in 2004, in Patagonia Argentina. Founded and directed from the beginning to the present by Horacio Lardiés developing different global projects in Latinoamerica, USA and Europe.


H3L develops itself through the production of commercials, artistic and social contents of international significance. The interaction of these three thematic lines, argue the multiplicity of response options provided by an unconventional branding study.

What We Do

Hachetresele produce multidisciplinary material based on fashion campaigns, video art, installations, public spaces design, and highly complex online tolos. Its innovative proposal set specific services in Marketing, Advertising, Signage, Industrial Design, Editorial, Packaging and On/Off material line fields.

Visual Culture Developers

In 2006, the study created the editorial H3L “Hotel 21:30” and scored an active role in the cultural scene in exporting its vision for different areas of art in the world.
In 2007, Hachetresele developed the first International Design Festival as part of the presentation of the second edition of the book “Hotel 21:30” published as a support group of artistic reflection. After
published out exhibitions, conferences and workshops in the major cities of Argentina and other countries, H3L launched the first episode of “Okupa”. A brand new trading support to other cultures. Featured at Finisterrae University, located in Santiago, Chile. Launched as a
new trading support to other cultures. Latin American companies and institution have called “Okupa” as a motivation and recreation space designed for professionals and students.