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Saga Chocolates, Woodbury University | International Design Awards Winners
Saga Chocolates, Woodbury University | International Design Awards Winners
Saga Chocolates, Woodbury University | International Design Awards Winners
Saga Chocolates, Woodbury University | International Design Awards Winners
Saga Chocolates, Woodbury University | International Design Awards Winners
Saga Chocolates, Woodbury University | International Design Awards Winners

Saga Chocolates

Lead DesignersInstructor: Dan Hoy
ClientKimberly Mena
Prize(s)Gold in Print / Logos, Trademarks and Symbols
Entry Description

This final project in Packaging Design allows for the
development of a hypothetical line of products to be
found in a category of the students choosing. It is
suggested that each student develop packaging for a
family, or line of products consisting of a minimum of 3-
5 products or items. This project will require the
development of a concept, defining an audience, key
attribute words, doing visual audits of the marketplace,
creation of a logotype, and packaging suggestions for a
minimum of 3-5 products, and possible display
suggestions.

I have always been interested different stories and myths
from different place from around the world. I decided to
learn more about Old Norse mythology as a result how
popular it has been in recent times as a result of films. I
did extensive research in both the history, mythology,
and art of the Old Norse world and the belief in the Nine
Worlds. This research helped me establish my color
palette and patterns which are based on Old Norse
motifs. The colors also represent the different colors that
might have been found in the different nine worlds. Each
chocolate has a flavor that relates back to one of the nine
worlds. For example, Muspelheim, the world of fire,
would be a dark chocolate with red chili pepper flavor.
The packing would also motivate the potential customers
to learn more about the Nine Worlds and Old Norse
mythology by have small stories on the chocolates
packing and labels. The chocolates would also be in a
triangle shape which would reflect on how all of these
worlds are placed into levels, with godly heaven at the
top, the human world in the middle, and hell at the
bottom. The triangle shaped chocolates also help
demonstrate how all these worlds are connected.