Malouf Italian Collection

Lead DesignerEmily Bunnell
Project LinkView
Prize(s)1st Place in Print / Packaging
Entry Description

Italian Collection sheets are Malouf’s premier bedding product, made of 100% Egyptian cotton and hand-tailored by Italian artisans. Any person buying these sheets should know they are getting a luxury item. In 2014, we updated product packaging for our Italian sheet sets to match the superior product inside with elegant design outside.

The updated package, employs matte fabric board to create a two-piece box in the traditional Italian linen style. The box not only looks nicer, but has a tactile quality from the fabric texture.

Malouf Italian Collection is silver foil stamped on top & the product name, size color are printed in silver metallic ink along the lid edges. Hand marked size and color emphasize hands-on artistry.

Opening the package is an experience akin to opening a gift. After removing the elegant lid, a layer of printed white tissue veils beautifully folded and arranged linens. Tucked inside, in bold black against the soft white of the sheets, is a hand-signed care card that supports the artisan craftsmanship of the product.

Little details, like hand hemming and stitching, instill luxury in our top-of-the-line Italian sheets. It’s only fitting that little details define the packaging.