Revitalize your hidden essence

Lead DesignerMelissa Wu
Prize(s)3rd Place in Print / Print Advertising
Entry Description

Inspired by pureness, KRYSTAL water is a gift from our mother earth; our design is intended to return nature’s bountiful favor by minimizing impact on the environment. With its water sourced from the pristine Lesser Khingan Mountains on the Chinese-Siberian frontier, KRYSTAL team decided to adapt a logo that resembles a Chinese red-ink stamp to manifest its image as a Water from the East.
OIc Concept created a new Branding concept advertising for our client. Revitalize your hidden essence.


Melissa Wu Creative director. Strategically-focused creative design with 15+ years of verifiable successes developing highly effective marketing, advertising and promotion campaigns, programs and materials that capture the attention of target audiences and effectively convey key messages. Polished and engaging professional who immediately establishes affinity with clients from all industries and backgrounds. Adept at understanding client needs and generating innovative concepts aligned with their core values and goals. Collaborative team leader with a knack for recognizing and encouraging talent, steers teams to deliver top quality results on time and within budget. Offers extensive practical experience in all media and in multiple languages.