The innovative binding solution for this annual report
- or rather this design object - is a response to
Pirelli’s requirement to convey a completely abstract
concept, one of the key values of the brand, and one
which is particularly relevant to this document:
namely, talent at work. That of Pirelli’s own human
resources as well as that of the 10 young international
talents who were invited to “reinvent” the wheel
through their different disciplines. In the pages of the
various volumes that comprise the report, their
intuitions are revealed, and the container itself also
needed to express the nature of this creative
workshop, an embodiment of the concept of “spinning
Technically, the three volumes that comprise the
report have a cut across their bottom left corner,
allowing the container to remain “magically” balanced.
A clear visual metaphor for an innovative and
unexpected wheel, naturally featuring the Pirelli logo,
whose inclined position makes it appear to spin.
A dynamic and original treatment for an annual report
which, like Pirelli, is not only about numbers but also
about values such as innovation, creativity, intuition,
commitment and passion.
Printed on Fedrigoni Sirio Black paper (cover) and
Fedrigoni Arcoprint Milk White (interior) by Grafiche
Cacao Design, founded in January 2004 by Masa Magnoni, Alessandro Floridia and Mauro Pastore, specializes in branding, web design and below-the-line. Its founders’ 20 years of experience and their desire for continuous new challenges give Cacao Design the ability to relate to companies of all sizes, operating in any sector, the only common denominators being excellence and attention to detail.