SOUL EV

Lead DesignerJeong Yong Ho
ClientJee Yeon
Prize(s)3rd Place in Print / Catalogs
Entry Description

Soul EV is the Kia's first product which driven by 100% of
electric power for world market.
We at DNC the design agency, thereby endaevor to
express the vehicle's product attribute to the customers
around the world through this brochure.


Electric vehicle features regenerative braking which
produce more mileage in the crowded urban in comparison
to the conventional internal combustion powered vehicle.
therefore we allocate the urban backgrounds image as
much as possible.


we illustrated various lifestyle images to emphasize the
vehicle's unique style & practicality.
Application of the Blue/White color on the exterior which
was motivated by the clean sky are mainly used to the
brochure.
The head titles of every chapter are started with the
prefix 'RE' repetitively, to express the competitiveness of
vehicle's attribute in an intuitive way.