Save the children is amongst the biggest charity
organisations in the world working for children's welfare.
The purpose was to create a campaign to get people to
pledge support against child labor. We created a
campaign that aimed to tap into the nostalgia of
childhood - something that is a lost privilege for these
victims. One of the challenges was to have
communication that was not imposing or intrusive or
preachy as most guilt inducing campaigns are
increasingly counterproductive. It had to be simple but
engaging and inspiring. We came up with something
that, for most working adults, would induce fond
memories of a time when they didn't work and were care
free -something we take for granted. A time of
unemployed happiness and simple pleasures. Design
Stack also art directed and produced the photo-shoot,
for this campaign.
Design Stack is a Strategic Branding and Graphic Design studio based in Mumbai.