4moms mamaRoo

Lead Designer
Client4moms design
Project LinkView
Prize(s)2nd Place in Media And Home Electronics / Robotics
Entry Description

4moms, a robotics company that makes high-tech baby
gear, recently debuted the new 4moms mamaRoo, the first-
ever, app-controlled infant seat. The Bluetooth-enabled
mamaRoo allows parents to control its motions, speeds and
sounds directly from an iOS or Android device.

The 4moms mamaRoo is a consumer favorite due to its
ability to mimic the movements parents make when
soothing their babies. To create natural movements, 4moms
used accelerometer vests to record parents as they soothed
their infants and identified motion patterns. 4moms then
developed the motion control software and dual-axis
coordinated motion robotic platform that allow the
mamaRoo to really “move like you do.”

The sleek base is sculpted in sophisticated surfaces and
tension lines inspired by the automotive, athletic and
electronic industries. The user interface, with an LCD
screen, is minimal and intuitive. The mamaRoo’s crisp,
modern design and matte finish complements a home’s
décor unlike many traditional baby products.

The 4moms team believes that "Everything Matters” and
applied this thinking to the development of the mamaRoo.
The team paid attention to every detail – from noise
reduction to seat fabrics and colors. Even the unboxing
experience is stellar. The packaging and setup were
designed with the user experience in mind, with no plastic
bags and minimal assembly.

4moms has redefined the $8.9 billion juvenile product
industry by solving unmet consumer needs. Frustrations that
the industry has accepted are seen as the most important
attribute and the catalyst for change. The result is
dramatically better products that are better for baby and
easier for parents to use, so they feel smart, confident and
just as cool as they were before becoming parents.