Desire 816

CompanyHTC Corporation
Lead Designer
ClientHTC Design
Prize(s)1st Place in Media And Home Electronics / Phone and Other Communications Technology
Entry Description

The HTC Desire 816 is an iconic, fully-featured smartphone
designed to make an impact in the
mid-range smartphone marketplace. The challenge was to
create an affordable product with
broad appeal to consumers, without compromising quality,
design or functionality.

The number of parts in the phone’s shell was reduced in
the Desire 816, in order to invest in
premium internal components for a mid-range product.
This was accomplished by combining
HTC’s iconic forehead and chin with the sidewall; creating
a single SIM and SD card door; and
a non-removable back panel. This pared down construction
allowed significant cost savings
which were utilized for higher-spec components.

The Desire 816 brings quality and premium elements to a
broad, global audience. In the recent
past this level of quality, features and technology was only
available in costly, flagship products.
Now, a much wider group of people can enjoy premium
quality and functions through a device
that is stylish and powerful.