Hazel & Hershey Cafe

Lead DesignerEnoch Hui
Prize(s)2nd Place in Interior Design / Sustainable Living/Green
Entry Description

A coffee shop tucked in a narrow alley near the Soho district in Hong Kong which sells a full range of coffee makers.

We used a 2-tone graphics which resembles a coffee cup overflowing with hot, foamed milk to send a clear message to the passer-by; the graphical treatment is deliberately curved and smoothed to produce a sharp contrast to its surrounding texture.

As our client is very environmentally conscious, the core component of our design was created using thousands of layers of recycled carton, each individually cut, to form an organic waveform that becomes a product display wall stretching the entire length of the shop. Over time it would absorb the smell of coffee to become part of the aroma of the interior.

Finally, 3 needleless melting clocks decorate the ceiling to remind the patrons that the best coffee in town is not meant to be enjoyed in a hurry.


Enoch Hui received his architectural training at the University of Bath and practiced architecture and interior design in both the UK and Hong Kong. He found Atelier E in the year 2009, where every project is a symphony of sequential and intertwining spaces with unique and refined detailing carefully arranged to produce a journey of discovery. This approach reflect Hui’s motto that life is full of joy, so enjoy it as much as you can, while you can. - and very much the same idea he always wants his client to experience in his design.

Enoch is a full member of the Hong Kong Designers Association HKDA and an executive committee of Hong Kong Interior Design Association HKIDA . He was selected as a winner in Perspective’s 40 under 40 Recognition 2013. He has also been a guest critic for design institutes at home and in the UK.