The You Experience Corporate Identity

Lead DesignerAnis Bengiuma
Prize(s)2nd Place in Print / Stationery
Entry Description

The You Experience is a newly established advertising agency in Dubai, that aims to be different through the philosophy of cutting through advertising jargon and delivering smart ideas that don’t try to change people’s needs or behaviour; but try to understand their very essence and invent added-value services upon that.

We approached the corporate identity design in a similar way, by simplifying the ‘You’ in English to the Urban dictionary and combining the ‘Ya’ letter in Arabic with the two dots and where intentionally it becomes a colon in English to tell a narrative for the English language or visual language making a flexible and lasting identity.


28 is a design consultancy (Member of House of Art W.L.L) founded to provide strategic design services in brand identity and brand communication. We make an impact by translating brand values and vision into a user experience that increases brand value.