SPD / anamorphosis wayfinding system

Lead Designer
Prize(s)2nd Place in Print / Signs, Exhibits and POP Displays
Entry Description

We create the signage system for the educational institution SPD - Scuola Politecnica di Design, in Milan.
Our system divides the informations on two difference scale levels: macro and micro. In addition, the floors number and the logo play with the space through anamorphosis, interacting with the people walking in the building and becoming able, in the same time, to inform and decorate.
We create a specifically font for the logo and the numbers, and for the rest of the signage we used Frutiger.


jekyll & hyde is a Milan-based graphic design and visual communications studio. It was founded in 1996 by Marco Molteni and Margherita Monguzzi. The studio works in the fields of brand identity, publishing, art direction, type design, packaging and web design. Many of its recent projects have featured in national and international publications and received awards.
The studio favours teamwork, working together with great enthusiasm, an enquiring mindset and a playful outlook to develop simple yet radical products. It always takes people's reactions to the products into consideration: how they will use them, move them and complete them, discovering their meaning or perhaps even a different perspective.
The aesthetic and practical decisions are always based on an idea. They have something to communicate and a concept to convey, making the project stand out in keeping with the company's values and those of its focus market.