Aesthetic Movement was asked to partner in developing a new line of products that would tap into fond memories while creating new ones. The result is Sir/Madam — a collection that evokes classical motifs and historical references while focusing on domesticity and entertaining in an easy, modern way. Aesthetic Movement created the name, provided logo design and branding, product development and packaging design, sourcing and manufacturing services, copywriting, collateral design, and overall creative direction.
For the catalog, A/M showcased the collections in inviting, entertaining, and easy-going settings, and the images were crafted to echo the Sir/Madam’s eclectic style. Aesthetic Movement focused on showing the items in their most natural milieu, suggesting the feeling of slowing down in the company of friends. Collaborating with our team of photographers and stylists, A/M provided location scouting, production, and overall art direction.
Aesthetic Movement is a think tank for smart, creative collaborations and a harbinger of style. We believe that considered design and frequent brushes with beauty can enhance the overall quality of life, and we aim to contribute to that end with every project and partnership we undertake. Through the creation of relationships, products, and environments, Aesthetic Movement endeavors to move hearts and minds by advocating the extraordinary – not proliferating the ordinary.
Aesthetic Movement (A/M) provides a range of services for discerning clients in the gift, home, jewelry, and personal accessories industries. The integration of our award-winning design with our sales and marketing expertise enables us to provide clients with the most comprehensive solutions. At A/M we can oversee projects from concept to market, or we can tailor our services to fit clients’ individual needs. It is this 360° interdisciplinary approach that distinguishes us from the competition.