Mrs. Weinstein's Packaging

CompanyStudio MPLS
Lead DesignerDaniel Olson
ClientRoss Bruggink
Project LinkView
Prize(s)2nd Place in Print / Packaging
Entry Description

Mrs. Weinstein’s has been making some of the best
handmade toffee in America for over forty years. The
company’s recipes have stood the test of time, but its
packaging needed a little modernization. Studio MPLS’s
redesign covered a variety of flavors, products and
packages, giving the brand a unified look with
contemporary appeal. The first production samples were
so well-received at trade shows that the print date had to
be moved up in order to meet demand.