The Melbourne technology start-up, Small World Social 
collaborated with the Australian Breastfeeding 
Association to create a world first program of 
Breastfeeding support utilizing a wearable device – 
Google Glass.
The program included:
1.	An online App of medically endorsed information 
2.	A hands-free wearable device - Google Glass 
which provided step-by-step visual tutorials and live 
one-on-one video counseling support
3.	An online peer support community
With 4 million babies born in the USA each year and 
300,000 babies born in Australia, supporting women 
breastfeeding has been a neglected area of design 
innovation.  This project focused on bringing this 
important area into the 21st century with beautiful 
design across all form factor UX interfaces, 
instructional materials and display guides.
It has received praise and encouragement from the 
design community around the world, which the young 
team has greatly appreciated.
http://breastfeeding.smallworldsocial.com/#/a-quick-
look/
http://breastfeeding.smallworldsocial.com/#/how-it-
works/
http://breastfeeding.smallworldsocial.com/#/courage
/