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Perpetual War, Grass Jelly Studio | International Design Awards Winners
Perpetual War, Grass Jelly Studio | International Design Awards Winners
Perpetual War, Grass Jelly Studio | International Design Awards Winners
Perpetual War, Grass Jelly Studio | International Design Awards Winners
Perpetual War, Grass Jelly Studio | International Design Awards Winners
Perpetual War, Grass Jelly Studio | International Design Awards Winners
Perpetual War, Grass Jelly Studio | International Design Awards Winners

Perpetual War

CompanyGrass Jelly Studio
Lead DesignersMuh Chen
ClientMuh Chen
Prize(s)Silver in Multimedia / Broadcast Design
Project LinkView
Entry Description

By referring to our culture, history and literature, the music
video Perpetual War imparts the feeling of standing on the
shoulders of giants. More importantly, it is an anti war
message that suggests war's inevitable return. It contains a
great deal of symbolism and references to well known
passages of ancient poetry such as, “One general achieves
renown over the dead bodies of ten thousand soldiers” by
the Tang Dynasty poet Cao Song; “Eastward the Yangtse
River flows, Its waves washing away traces, Of giant people
of all times old,” and “Silk-capped, with feather fan, He
laughed and jested, While the dread enemy fleet was
burned to ashes.” both by Song Dynasty master Su Shi. The
video depicts endless war, the repetition of human destiny,
and heroes from various periods of Chinese history pursuing
ideals or fame. With ever increasing destructive power, war
scenes in the video change from ancient to modern, and
suggesting that even though the technology of war has
changed from sword and crossbow to guns, bombs and
chemicals, that it all is just debris, just as well all are,
forming the river of history.
We have always felt that creating videos entails much social
responsibility because their impact is so large, and can
result in positive power or negative destruction. Used
properly, they can educate or reassure the public, help the
weak or even stop war. We hope this video will encourage
people to look back on history, and reflect, reconsider and
learn from our predecessors.