The Tianjin Art Museum is one of the most famous museums in China. The underlying creative design idea of the museum architecture* emphasizes on an artistic “box”. It stresses on a simple and orderly modernistic space, and the aesthetics of rationalism. Our design maintains the simplicity of the space without interference by other obstructive elements.
We used semi-transparent stand up signage in the form of a box with a 3form Chroma renewable matte. With this approach, the semi-transparent boxes fit well with the interior space design. The stand-up signs keep the simplicity of the walls intact, and resonate with the design concept of the building. The transparent, rectangular signage is divided by a diagonal information board. Information is displayed clearly at the front of the signage, while the enlarged number of the floor is illustrated in a more subtle manner. Overall, the intriguing design of the signage provides the visitors to the museum with a sense of artistic appreciation.
Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court
Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.