KOTUR #getsmartbag

CompanyKOTUR
Lead DesignerFiona Kotur Marin
ClientFiona Kotur Marin
Project LinkView
Prize(s)2nd Place in Accessory / Bags
Entry Description

In keeping with the essence of KOTUR’s small bags with big personalities, we wanted to
design a bag with a unique multi-function. In this digital age, a deciding factor for many
customers is whether a bag will fit their phone. Our answer to this question was to design
a chic, bold and new concept of a phone case that attaches to the exterior of a functional
bag.
The #getsmartbag has a chic, streamlined design that securely clips in an iPhone 5/5S and
redefines the concept of a clutch: elegant style for modern living. The magnetic flip
provides the convenience for picture taking from both front and rear camera. The chic
brocade-lined compartment holds your essentials (credit cards, cash and lipstick), and the
drop in cross body chain is perfect for a hands-free outing and people on the go for day
and night. The practicality of never having to fumble in a bag to find your phone to take
or make a call, check emails and messages is also unparalleled. This innovative and fresh
design speaks to our modern era where women are negotiating fashion and technology in a
chic new way.
The #getsmartbag is available in snakeskin, embossed croc/stripe and Swarovski crystals,
and ranges from USD$395-USD$795. *Patent pending.

Bio

Established in 2005, the KOTUR brand has built its reputation on “little bags with big personalities”. Its signature minaudières and clutches are longstanding celebrity favorites and perennial fixtures on the red carpet. Blending Fiona Kotur’s innate New York sensibility and exotic influences from her travels, KOTUR designs celebrate creativity and individual style. Bridging the gap between traditional craftsmanship and modern technique, KOTUR’s seasonal offerings provide women with timeless treasured pieces that complement their chic and modern lives. With bags as exacting in their design as their detail, KOTUR is carrying its aesthetic into footwear, launching its inaugural collection in Spring 2014. KOTUR products are sold globally through major retailers, boutique stores and luxury online retailers in over 30 countries, as well as online at www.koturltd.com.