Extraordinary in Ordinary

CompanyAlbert Cheng-Syun Tang - ACST Design
Lead DesignerAlbert Cheng-Syun Tang
ClientAlbert_Cheng-Syun Tang
Project LinkView
Prize(s)2nd Place in Print / Books
Entry Description

Written by Albert Cheng-Syun Tang, Extraordinary in
Ordinary is a MA thesis finished in Kunst- og
designhøgskolen i Bergen (Bergen Academy of Art and
Design, a.k.a KHiB) which analyzes and explores how design
can guide people to find the concealed value in their
relationships with objects in everyday life. The book consists
of a philosophical research about discovering the unnoticed
moments in daily lives as well as a documentation of the
proposed design outcome, the Daily You diary mirror. The
concept of book design was to symbolize the imaginative
space between ordinary and extraordinary discussed in the
research by manipulating a minimalistic and quiet visual


A design practitioner, thinker and wandering photographer. Born in 1979 in an island country, Taiwan. He graduated from National Yunlin University of Science and Technology with a BFA degree in visual communication design. From 2004 to 2009, he joined Premier Image Technology and Foxconn Technology Group as a visual and product designer, and was responsible for both visual and product design projects for various brands such as Pentax, Mitsubishi, Vivitar, Casio and Olympus. Meanwhile, he also stepped into publishing industry, designing books and related print projects for many publishers. In 2011, he finished his MA degree in design from the Kunst- og designhøgskolen i Bergen (Bergen Academy of Art and Design, a.k.a KHiB) in Norway, and his Master thesis “Extraordinary in Ordinary” has earned him the “New Comer of the Year” from Bergen Design Week (RAFF). He has received various awards including the Red Dot Design Concept Award, International Design Awards(IDA), Taiwan Visual Design Golden Award, National Geographic Photography Award, International Photography Awards and so on.