The Visionary

CompanyThe Collective Design Consultants
Lead DesignerMargaret Nolan
ClientMargaret Nolan
Prize(s)1st Place in Print / Packaging
Entry Description

Named in honour of Bill Taylor Snr., who founded Taylors Wines in 1969, The Visionary
Cabernet Sauvignon is Taylors’ flagship wine. The wine is a pinnacle release aimed at
highly involved male wine consumers 35-55 years old who consider wine to be their indulgence.

The packaging for this inaugural release was inspired by the hand-crafted, small parcel
nature of the wine, and so the label design features a hand-torn finish, individual bottle
numbering, and the founder’s signature.