Q / Self Identification

Lead DesignerKyuha Shim
Prize(s)2nd Place in Print / Self-Promotion
Entry Description

This project investigates the following enquiries while creating my identity as a designer. Using my portrait and my name in both English and Hangul, a series of visual experiments were conducted to better reflect myself. 

Do we have to know where we are going and what we are doing all the time? It is a necessary and significant endeavour to define one’s identity especially for artists and designers. During the process, they are able to position themselves within the relevant fields and historical contexts.


Kyuha Shim (Q) is a designer, researcher and PhD candidate at the Royal College of Art (RCA) in the department of Information Experience Design. He holds an MFA from the Rhode Island School of Design (RISD) in Digital+Media, and a BFA from Hongik University in Digital Media Design.

Q worked as a design researcher at the Jan van Eyck Academie (JVE) in Maastricht, Netherlands, with focus on rule-based design by use of computation. Prior to this, he was a research fellow / data visualisation specialist at the Massachusetts Institute of Technology (MIT) in SENSEable City Laboratory, and was a faculty member at RISD. He has also worked at LUST (NL) and Vinyl (KR) studios. His projects have been selected for various international design awards and featured in numerous publications and exhibitions.

Q works in the integrative and interdisciplinary realm of art, design and technology, with particular interest in the language of systematic and playful patterns in design & computation. Central to his practice is the use of data as the primary medium in creating a complete, narrative system informed and driven by integrated processes of visualisation, fabrication and installation.