Van Eyck Code

Lead DesignerKyuha Shim
Project LinkView
Prize(s)2nd Place in Print / Announcements
Entry Description

In this project, two types of posters and one flyer were designed to announce two workshops held at the Jan van Eyck Academie in 2013. The workshop participants explored an introductory level of computational design method and learned how to devise a set of rules in systematic design. Those were open to both researchers at the Jan van Eyck Academie and the general public. 

Complex forms in the design represent the concept of loop in computation, and they imply how a simple structure can be integrated with basic transformations in position, rotation and scale. The header type delivers an optical illusion effect to its beholders, thereby questioning how our vision senses things differently. Even the minutest of detail can be detected, by using repetitive patterns with slightly tilted shapes. This suggests that we can treat code as a tool that which empowers us, as opposed to something to which we lose our souls.


Kyuha Shim (Q) is a designer, researcher and PhD candidate at the Royal College of Art (RCA) in the department of Information Experience Design. He holds an MFA from the Rhode Island School of Design (RISD) in Digital+Media, and a BFA from Hongik University in Digital Media Design.

Q worked as a design researcher at the Jan van Eyck Academie (JVE) in Maastricht, Netherlands, with focus on rule-based design by use of computation. Prior to this, he was a research fellow / data visualisation specialist at the Massachusetts Institute of Technology (MIT) in SENSEable City Laboratory, and was a faculty member at RISD. He has also worked at LUST (NL) and Vinyl (KR) studios. His projects have been selected for various international design awards and featured in numerous publications and exhibitions.

Q works in the integrative and interdisciplinary realm of art, design and technology, with particular interest in the language of systematic and playful patterns in design & computation. Central to his practice is the use of data as the primary medium in creating a complete, narrative system informed and driven by integrated processes of visualisation, fabrication and installation.