Pitch Festival is a two-day electronic music festival
held in the Westerpark in Amsterdam. It was launched
in 2011 by MOJO. We were asked to develop the brand
and provide MOJO with the means to market the event.
We took our inspiration for the visual identity from
international folk cultures. We aimed to design a brand
that would stand out in the 2011 glocal image of
dance festivals through artistic iconography,
minimalistic graphics and provocative colors.