CapitaGreen

Companyblanct
Lead DesignerGlen Ow
ClientGlen Ow
Prize(s)3rd Place in Multimedia / Interface Design
Entry Description

Leading the full creative direction and execution for the
highly interactive multimedia interfaces of CapitaGreen, an
esteemed office development, the interlinked Macro and
Micro contents are showcased in difference spaces within
the private experiential showsuite. The Macro multimedia
showcase is a highly informational vision that has been
transmitted from a presentation touch screen to an
expansive projection wall. This feature wall focuses on the
external context of the development’s location and
surrounding amenities and includes detailed labelling over a
3D aerial plan. Layered with immersive 360 spaces and
hotspot triggers, the concept also works in tandem with a
physical 3D model situated in close proximity to the interface
display. The Micro interface is a highly interactive feature
that can be experienced through both a presentation touch
screen and large touch TV within the showsuite’s mock up
office space. Programmed to also interact with a 3D cross-
sectional lighting model, this interface contains necessary
information on the development's building features and
functions and includes customized features for a more
bespoke presentation. Taking the overall interactive
experience a step further, the team conceptualized ‘swipe’
features that trigger an animation playback at certain
junctures to provide a more immersive and interactive
experience. To tie up the team’s complete marketing
strategy, blanct has also created an iPad lighting automation
application for a hands free showsuite presentation.

Bio

A Branding and Interactive Agency that elucidates its ideas through a spectrum of technology-inspired media and interactive digital platforms. Helming all concepts from infancy to the final output, blanct's unique branding philosophy lets the team tailor creative ideas so as to meet each client's objectives fruitfully.

With a process as bespoke as it is original, the agency's solutions are communicated across with true finesse, backed by sound marketing and branding strategies.

Coupled with a forte in visualizing architecture potential and marketing international real estate industries, the agency is extremely dedicated to constant research and development, which serves to assist for an ever progressive angle to all projects undertaken.