To create a limited release, premium brand in honour of the former company CEO—the Matriarch.
The brand mark and packaging livery needed to have an understated elegance and simplicity with an overarching strength.
The brand mark is woven into the ‘M’ symbol and elevated off the label through the combined finishes of embossing, high-build varnish and foiling. The remaining design elements are embossed and foiled, sitting on a sumptuous velvety black achieved by a double pass of black printed on an uncoated stock. The capsule label is a simple cross style band die-cut, embossed and foiled. The product is presented in a raw wooden box with the brand mark simply screen printed on the lid and front panels.
Both the front and back labels are tapered to seamlessly fit the bottle profile, maximising the natural elegance of its shape. The front label is 100mm wide by 145mm high, the back label is 68mm wide by 135mm high. Applying such a large label with critical neck label alignment made this job quite challenging but the result was impeccable.
From concept through to production took 5 months. The brand was released in February 2013.
Depot is led by Angela Spindler, company principal. She is an intuitive, passionate and knowledgeable designer. With a Masters Degree in Design and 30 years experience in packaging design, she brings a wealth of technical prowess and creativity to all projects. Her particular expertise lies in the drinks category and she is always looking at new ways of using different substrates to maximise their design potential and create designs that are fresh, engaging and innovative.
She believes her passion for design will continue to be fueled by the constant challenges of each packaging project and enjoys being part of a process that shapes the way people interact, engage and experience products.