Situated along the Seine and connected directly to the 
southeast face of Les Docks Cité de la Mode et du Design, 
designed by Paris architects Dominique Jakob + Brendan 
Macfarlane, the project called for a contextual and urban 
response to the revitalization of the former industrial 
riverside district in the 13th Arondissement of Paris.
The architectural approach began by analyzing social 
networking data relating to nightlife in the district. This 
information was used as an initial force for design. 
Transitive logic was incorporated as a rationale 
for “folding” the data into a primitive form, and genetic 
algorithms were built to replicate the primitive within the 
existing structure, using curves extracted from the form 
of Les Docks as a parametric input. The final propagated 
form completes the transitive statement, representing the 
information from the district. A mesh of surfaces derived 
from the illumination of Les Docks was applied to create 
smoothness and continuity between Les Docks and the 
new architecture.
Working in collaboration with Fashion Marketing students, 
the program provides exhibition space for designer Jorge 
Ayala on the riverside level, as well as an auditorium for 
exhibition. Workshop and sales spaces are organized on a 
roof plaza, in a similar manner to Les Docks' rooftop. 
Movement along the Seine is maintained by bending the 
flow of traffic underneath the building form. A band of 
circulation from Les Docks' Wanderlust Bar plaza moves 
along the facade and penetrates the roof terrace, 
providing visibility of the Seine in places not provided 
within Les Docks.
The project is a design within a series developed between 
two studios conducted and critiqued by Professor LaRaine 
Papa Montgomery and Christian Sottile, Dean of the 
School of Building Arts at the Savannah College of Art and 
Design, Dominique Jakob, and Brendan MacFarlane in 
Lacoste, France.