EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Crafting Brands That People Crave: JUZA
We launched JUZA: CHEERS TO THE SPARK OF JOY, Thailand's first affordable Japanese-inspired carbonated fruit juice.
The name JUZA ("Juice" + "Za" for fizz) emphasizes fun from fruit plus fizziness. Our strategic branding blended Japanese minimalism with playful modernity.
This design created a bold identity where crafted fruit visuals interact with the JUZA logo in the center, ensuring high shelf magnetism. We transformed healthy drinking into a delightful experience with an irresistible personality and affordability.