EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
What gives rise to longevity and a meaningful quality of life?
Inspired by the enduring belief that healthy food creates happy lives, we embraced the challenge of the Heritage brand's 40th anniversary. Our mission transcended celebration: it was to future-proof the brand through design and action that embodies total longevity
Main Concept: “Nourish the Heritage, Flourish in the Age,”
we redefined the brand’s growth narrative. This is a cycle of renewal: cultivating core values from strong roots to
bloom beautifully across generations.