EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Share on Social Media
Motion Drives Emotion, Cathay Pacific | International Design Awards Winners
Motion Drives Emotion, Cathay Pacific | International Design Awards Winners
Motion Drives Emotion, Cathay Pacific | International Design Awards Winners
Motion Drives Emotion, Cathay Pacific | International Design Awards Winners
Motion Drives Emotion, Cathay Pacific | International Design Awards Winners
Motion Drives Emotion, Cathay Pacific | International Design Awards Winners
Motion Drives Emotion, Cathay Pacific | International Design Awards Winners
Motion Drives Emotion, Cathay Pacific | International Design Awards Winners
Motion Drives Emotion, Cathay Pacific | International Design Awards Winners
Motion Drives Emotion, Cathay Pacific | International Design Awards Winners

Motion Drives Emotion

CompanyCathay Pacific
Lead DesignersErnest Hui
Design TeamChristel Yan, Sherry Wu
Prize(s)Silver in Multimedia / Interactive Media
Project LinkView
Entry Description

Witnessing the anxiety in modern travel and digital experiences, we use graceful choreography of motion to bring flow to the decision-making process.
Our focus on mobile carries the philosophy forward. Devices are more than tools - they are how people express themselves.
In seat selection, motion guides the eye, conveys care, builds trust, and simulates the in-cabin experience so customers feel the consistency between digital and physical touchpoints. The brand’s story is felt, not just seen.
“Motion Drives Emotion” creates moments of connection that linger long after the journey begins.