fusion collection | IRIS

Rolf is nature, innovation and spirit. And a love of nature. This is where the raw materials come from that are shaped by creative hands into timeless designs. Behind Rolf is a family and a great team that creates eyewear that inspires people with a lot of emotion and unconventional methods. On #planetrolf, new ideas are developed every day. And a handful of them are already making countless wearers happy.

Glasses manufacturer ROLF was founded in 2009 in the heart of Austria’s Tyrolean Alps. The family company has become known for its unique wooden glasses, and has now supplemented its offering with eyewear made out of titanium, stone, horn, and plant-based materials – all without using any screws, thereby eliminating the need for any maintenance. ROLF continues to manufacture in the home of the brand, by hand, and using natural resources, thereby remaining faithful to the guiding principle of the business: creating products that respect yesterday, work for today, and prepare for tomorrow.

The eyewear designer’s approach is to combine his love of nature with timeless styles and innovative technology, the success of which is evidenced by numerous awards, including the Silmo d’Or, the German Design Award, the Green Design Award, the Red Dot Award, and the Muse Design Award.