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Tokyo Tonight draws inspiration from the electric energy of Tokyo at night. Vibrant hues and dynamic movement evoke the city’s neon lights and iconic Shibuya crosswalk. With a dark background contrasted by bold pops of color and striking pattern combinations, thin lines and round dots suggest neon signage through clean, flat shapes rather than direct references. The package maintains a distinctive visual style while connecting to the broader NBC Tokyo Olympics package through palette and pattern. Motion design mimics the city’s rhythmic pulse, blending abstraction with energy.
Jon Berry is an award-winning broadcast designer/animator and creative director of television branding, motion graphics, promotion campaigns, main title design and show packaging.