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KRON-TV’s "Circa" rebrand introduces a modern, community-focused broadcast language shaped by circular geometry and Bauhaus-inspired simplicity. Complex motion and animation provide energy while resolving into clear, understated compositions that prioritize clarity and content. A refined palette is rooted in KRON’s legacy and Bay Area scenery, creating an identity that’s contemporary, purposeful, and connected to its community. The newscast opens act as a visual love letter, spotlighting iconic local landmarks and reinforcing its connection to place.
Jon Berry is an award-winning broadcast designer/animator and creative director of television branding, motion graphics, promotion campaigns, main title design and show packaging.