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Don't Be a Square (Out-of-home), Flowcode (In-House) | International Design Awards Winners
Don't Be a Square (Out-of-home), Flowcode (In-House) | International Design Awards Winners
Don't Be a Square (Out-of-home), Flowcode (In-House) | International Design Awards Winners
Don't Be a Square (Out-of-home), Flowcode (In-House) | International Design Awards Winners
Don't Be a Square (Out-of-home), Flowcode (In-House) | International Design Awards Winners

Don't Be a Square (Out-of-home)

CompanyFlowcode (In-House)
Lead DesignersIshita Aggarwal
ClientFlowcode
CreditsMarketing: Dana Lee, Nina Berezin, Carmen Pleitez
Prize(s)Bronze in Advertising / Promotion / Displays
Project LinkView
Entry Description

Flowcode’s “Don’t Be a Square” campaign positioned its circular QR as the modern, design-forward, and privacy-safe upgrade to outdated squares. Through pixelated animation, a glowing Flowcode triumphed over glitchy square codes, blending futuristic tech with nostalgic gaming aesthetics. Scans deepened the story: Flowcode linked to a branded hub, while generic QRs “broke” before redirecting. The activation not only differentiated Flowcode’s circular QR from traditional squares but also redefined how marketers and users view QR codes as an opportunity for design, trust, and strategy.