EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
In this work, we reimagined what it was like to understand mental wellness. For 3 years, John was a therapist and had seen many works around heavy walls of text. Those that were accessible tended to not have graphics that accentuated and combined with the text to form something even clearer, but simply being an image on the side.
For this we combined text and graphic to form a cohesive story.
We conceptualized the story through the viewpoint of a gardener (James), in his garden. Through that, we took readers through localized Singaporean elements to build resonance.