Sharing the Italian way of life

Sharing the Italian way of life is the slogan created for NATIONAL PROSECCO WEEK 2025. With a reference to the more well-known American way of life, slogan perfectly suits the context of the promotional event which celebrates the Italian popular sparkling wine, Prosecco DOC!
The national campaign, which ran from June 2nd to 8th, promoted Prosecco DOC in the United States through media relations, press and trade, consumer events, influencer marketing.
The event's image graphically combined the two most iconic elements of Prosecco DOC: the typical bottle and the unique glass used to drink it.

Ironika is known as the Advertising Agency of the Cuneo district.
This is because Ironika has always been committed to transforming its customers' brand into Brand.
And it is with the passion for creativity, for marketing, and for events that all this happens.
Customers find in Ironika competence, availability, and listening.
Because in Ironika we love confrontation, creativity and... putting on and showing off!