EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Taebaek was once the largest coal-mining city in Korea, but after the mines closed, it lost its people and identity. Inspired by miners who found comfort in a glass of makgeolli after work, we created Nodong Makgeolli to preserve mining heritage and boost local tourism.
The name “Nodong” means labor, and the logo, shaped like a pickaxe, draws from the rough texture of coal. With retro-style miner characters centered on “labor,” the design presents the city’s history in a friendly way. Part of the profits supports miners suffering from pneumoconiosis.