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Andong Soju Branding <A SOJU> to Expand the 2030 Consumer Segment, | International Design Awards Winners
Andong Soju Branding <A SOJU> to Expand the 2030 Consumer Segment, | International Design Awards Winners
Andong Soju Branding <A SOJU> to Expand the 2030 Consumer Segment, | International Design Awards Winners
Andong Soju Branding <A SOJU> to Expand the 2030 Consumer Segment, | International Design Awards Winners
Andong Soju Branding <A SOJU> to Expand the 2030 Consumer Segment, | International Design Awards Winners
Andong Soju Branding <A SOJU> to Expand the 2030 Consumer Segment, | International Design Awards Winners
Andong Soju Branding <A SOJU> to Expand the 2030 Consumer Segment, | International Design Awards Winners

Andong Soju Branding <A SOJU> to Expand the 2030 Consumer Segment

UniversityHansung Universtiy Content & Design College
Lead DesignersPark Jeongwon
Design TeamChoi Kyoungbin
Prize(s)Gold in Packaging / Commercial Packaging
Entry Description

A SOJU reinterprets the 700-year heritage of Andong Soju with a modern, minimalist sensibility. Crafted with pure Korean ingredients — pristine Andong water and premium rice — it carries the depth of tradition through a clean, balanced flavor. The bottle’s form, inspired by Korean roof tiles, reflects harmony and elegance, while its label revives the identity of Andong through the motif of Hahoetal, the traditional mask of laughter and wit. A SOJU is not just a drink, but a refined experience that connects past and present — a contemporary expression of Korean craftsmanship and quiet sophistic