EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Somewhere along the way, late nights became glorified, and being tired became a badge of honour, especially for youths. Hustle culture told us that staying up late means working harder, even if we're barely awake the next morning! It's everywhere on social media, in schools, and at work. Singapore has become one of the top sleep-deprived nations.
With that, dnd is here to un-normalise unhealthy sleeping habits among Gen-Zs! By using peer influence, we believe we can make sleeping early cool again!